Small Business Entrepreneurs Project


Monday, October 31, 2016

Dana Kerns - Rich Girls, Real Women

Are you from Saint Louis? if not, where (and why did you come to Saint Louis)?

Yes, I am a born and raised St. Louisan! I still live on the street I grew up. I love my city and all that it has to offer.

Which High School did you attend, (if you attended high school in MO)? (If not from Saint Louis, you can opt out of this question)

I am a proud alumni of Cardinal Ritter College Preparatory High School, class of 2002, there I learned from Mr. Leon Henderson about my heritage and why me as a black woman should honor a black man calling me a Queen. I couldn’t have been more proud saying I went there (the Thekla location J) because had I not, I don’t think going to college nor following my gift would mean so much to me.

Which area is the best? Why? (County (North, South, West), City, St. Charles, Chesterfield, East Saint Louis, etc...)

I am a Westside Girl for life so I must say Saint Louis City is the BEST side! I am honored that my dad served 30 years as a correctional officer for the Saint Louis City, my mother a teacher for the City schools before becoming an accountant and of course my sister and I went to various city schools. I love how everything is so close in range that you can walk there. I love listening to Soldan High School’s band practice for homecoming or the smell of Popeye’s, Church’s or Chop Suey on a summer afternoon. Best place!

Tell me something about yourself that you would like to share.

In 2006, during finals week, I collapsed on UMSL’s campus due to a seizure and stroke. Later on in that year I was diagnosed with Rasmussen Encephalitis, which is inflammation to the brain. I went through massive treatment to drain out the inflammation after finding out they couldn’t remove it as it was sitting on other organs. I was in a wheelchair, bed written, had to learn how to read, write and be a mom again (I had just given birth to a beautiful girl that previous year).

In 2014 After much therapy, treatments, doctor appointments, prayer, more therapy and more prayer the inflammation was gone. I still suffer from both epileptic and non-epileptic seizures but that life changing moment made me look at things so much differently. I learned to trust God and my faith, to appreciate the smaller things in life and more importantly make every day count. This was my ultimate reason for becoming an entrepreneur, following my dreams and do what I love!

What is/are the name(s) of your business(es) and describe it/them (please provide a website and email address if possible). Why did you start it/them?

The business I’m so proud of is Rich Girls, Real Women Inc. What I love about this business that there is something for every girl at every age. We have a mentoring program for the girls 5-18 where we educate them about different issues such character development, personal presence, relationships, health/emotional issues, leadership and work ethic. For our college girls we have workshops for issues such as financial aid, scholarship, time management, debt, relationships, and college life.

We also do vision board workshops for the older ages to teach them about setting goals and putting them into actions. Our business also has a foundation that hosts an event for prom students every year called Prom In St. Louis. This event was created to assist girls who are junior and seniors in high school whom cannot financially afford the luxury of the perfect prom. We make this happen through donations and volunteers.

I started this program not just because I love working with children but also because of my daughter. My biggest fear was her growing up and not having a place where she could get information about all the things a girl goes through. I got tired of being the problem and wanted to be the solution.

To contact us:

For our foundation and helping with Prom In St. Louis:

What three words would describe your business(es)? (If you own more than one business please give three words to describe each business)

Three words to describe Rich Girls, Real Women Inc. are the words we stand by which is empower, enrich and encourage!

Empower because you are your only power and the best thing you can do is share it to uplift others.

Enrich means to infect positive vibes wherever you go.

Encourage because the best gift you could ever give someone is words that will make them feel their very best.

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