Small Business Entrepreneurs Project


Monday, January 9, 2017

NaToya Fuller - Toyz' Better Batter

 Are you from Saint Louis? if not, where (and why did you come to Saint Louis)?

Yes, I was born and raised in Saint Louis.

Which High School did you attend, (if you attended high school in MO)?

I graduated from Normandy Sr. High School. Home of the Vikings with the class of 2003!!!

Which area is the best? Why? (County (North, South, West), City, St. Charles, Chesterfield, East Saint Louis, etc...)

In my personal opinion, all areas of St. Louis are good. Each area has its significance and I tend to travel to them all. Now for living quarters, I personally prefer the Mid/West county area. I prefer to be centrally located and within 5 minutes of a major highway. Currently I reside near Overland and I only plan to move about 5 minutes west of that.

Tell me something about yourself that you would like to share.

So much I can say about However, my proudest accomplishment is completing my Bachelor's Degree this May. I want to share that because it speaks of my determination. It took me 13 years to complete this task. When I began college in 2003, I went with a full scholarship, no common sense, and no children. 13 years later, I have a few student loans, tons of life experiences, and 1 child. I worked 2 jobs, ran my business, and was the sole parent for my son. But I did it. This only has helped me to continue with making Toyz' Better Batter a household name.

What is/are the name(s) of your business(es) and describe it/them (please provide a website and email address if possible). Why did you start it/them?

Toyz' Better Batter- a confectionery business that specializes in sweet treats for all occasions. I do mean ALL occasions. We provide cakes, cake pops, chocolate covered treats, cookies, cupcakes, dessert bars, gift baskets, and etc. If you can think of it....we can make it happen.
My business facebook page is:
I can be emailed at

Toyz' Better Batter started because my father has always instilled in me to have multiple streams of income. I started a "third party" business and did decent. I didn't have the passion or drive to be as successful as I wanted. I didn't like having to buy products from someone else at a "discounted rate" and then selling to customers at regular price. I wanted something that was directly profitable to me and only me. One day I was searching for a bakery to make a cake for a baby shower and the prices were so outrageous. I finally said...I wish I could do this myself. The light bulb went off and I enrolled in my first cake decorating class. Every time I have given up on this business, I am reminded of this day and how I know it's destined to be great.

What three words would describe your business(es)? (If you own more than one business please give three words to describe each business)

Affordable- The one thing that I pride myself on is being affordable. NO shade to those who charge more but I just want people to be able to get what they desire.

Reliable- I know what it's like to not have what you want when you need it. So I take a lot of precautionary measures to be sure that I have all items where they need to be when they are needed. I also can take last minute orders for the most part.

Quality- I know what it's like to receive something and feel like it was done sloppy and want your money back. I make sure my customers are fully satisfied in my work. If something happens in transport or I don't think it's my best then I tend to compensate for that. I want people to be satisfied so that they can tell their friends.

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