Small Business Entrepreneurs Project


Saturday, December 31, 2016

Londen Underwood - Emerald Rising

Are you from Saint Louis? if not, where (and why did you come to Saint Louis)?

I am from Saint Louis.

Which High School did you attend, (if you attended high school in MO)? (If not from Saint Louis, you can opt out of this question)

I attended Riverview Gardens Senior High School.

Which area is the best? Why? (County (North, South, West), City, St. Charles, Chesterfield, East Saint Louis, etc...)

I can't really say which area is best in Saint Louis. However, I love the atmosphere of South St. Louis City.

Tell me something about yourself that you would like to share.

I am a Lifestyle Curator. I have experience in so many areas and have been blessed with wonderful opportunities to display my expertise across the world. I have a BA in Psychology with a minor in Criminal Justice. I recently just received a MA in Human Service Counseling-Life Coaching. In addition to being a Life and Image Coach, I am a style blogger/influencer. I have had the opportunity to be a contributing fashion writer for Delux Magazine (St. Louis) and DeVoe Magazine, the Official Magazine for Full Figured Fashion Week (International). However, during the day I am a case manager, working with individuals with developmental disabilities.

What is/are the name(s) of your business(es) and describe it/them (please provide a website and email address if possible). Why did you start it/them?

The name of my business is Emerald Rising, LLC. EMERALD RISING is an organization that provides services and techniques to improve individuals’ overall quality of life through personal style, goal setting, financial literacy, and self-esteem. Our vision is to enrich our clients’ overall value of life by enhancing their self-awareness and confidence in the areas of life management and style.

site: www.emeraldrisingllc,com


Emerald Rising is actually a re-branded business. My original business was Bell√Ętre (bE.lAtR) Image Consulting. In my experience with providing services to clients, I recognized that image was more than the outside appearance but also how an individual feels on the inside. With that discovery, I decided to get my Master's in Life Coaching. I intertwined fashion and style with coaching and created Emerald Rising!

What three words would describe your business(es)? (If you own more than one business please give three words to describe each business)






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